40 Years of the Rinspeed Magic Steering Wheel

Creative Think Tank and Mobility Lab for the Automotive Industry. Where the Future is Reality - Today.

More than 40 years of innovations, visions and creations - paired with emotions.
Challenges are our incentive.

Visionary mobility concepts, innovative drives, sustainability, comprehensive network and stated competences in world wide communications are part of our core business.

"You may say I'm a dreamer, but I'm not the only one, I hope some day you'll join us, and the world will live as one"
John Lennon / Beatles / "Imagine"

"If you can dream it, you can do it"
Walt Disney

"First they ignore you, then the laugh at you, then they fight you and then you win"
Mahatma Gandhi

"Always aim for the moon, even if you miss, you'll land among the stars"
(unknown)

Frank M. Rinderknecht
Founder and CEO of Rinspeed Inc.